Blogs

One of the biggest contributors to the sustainability of a business is whether or not customers are coming back to consume the product or service. Whether you are a ...

Intellectual Property is one of the most valuable assets within a business which add commercial value by way of creativity, idea, innovation, and invention. It distinguishes the Small...

From initial funds to getting early customers to hiring the right people to legal matters and of course making the product/service better, there are so many challenges...

India has a varied demographic, and the contrast can be experienced even within a span of a few hundred kilometres as we move across the length and breadth of the...

Digital Marketing helps businesses build their online reputation. In this day and age, where the customer has moved online, it is only expected that businesses are one step ahead of them...

If you are a small business and you are looking to increase your profitability, what is the most important thing you need to focus on? Isn’t this the question that every small business is trying to solve?...

Running a business is a difficult task. Small business owners are prone to make an array of errors. The majority of them believe that putting all of their money ....

From initial funds to getting early customers to hiring the right people to legal matters and of course making the product/service better...

Marketing is one of the major priorities for a successful business and for a small business it is no different. Small businesses too often forget the...

We need to balance new customer acquisitions and repeat customers for running any business, big or small. A repeat customer is a direct ...

Social belongingness is a fundamental human need. It is how we label and identify ourselves. The families, cities, countries that we belong to...

Small Businesses are generally run by an individual and his small team. The entire effort of an entrepreneur is focused on the day-to-day operations ...

What is so special about a small business and why are we talking so much about small businesses ...

When it comes to social media platforms for business, the business owner is spoilt for choice. From creating groups on Facebook ...

When the lock down hit the country, as a personal gesture, we at Muthoot Blue started reaching out to its base of close to 5 million ...